The Trump Organization has filed a trademark application for the "Trump" brand with the aim of creating a metaverse and NFT trading platform. This move shows that US President Donald Trump and his family intend to further expand their digital world initiatives. This application, which closely follows trends in NFTs, virtual economy and DeFi (Decentralized Finance), reveals that the Trump brand has entered a new phase in digital transformation.
Application Details and Trump Metaverse Project
DTTM Operations LLC, a subsidiary of the Trump Organization, has applied to the US Patent and Trademark Office to register the "Trump" brand for digital products and services. Some of the notable points in the application are:
Creating a metaverse world where digital products such as Trump-branded virtual clothing, shoes and hats will be sold.
Opening a Trump-branded restaurant in a virtual environment.
Providing education and professional development services.
Establishing a Trump-branded NFT and cryptocurrency trading platform.
Creating a digital marketplace that contains only content authorized by Trump and verified through NFTs.
This development reveals the Trump Organization's plans to further integrate into digital assets and Web3 technologies. Despite the volatility of the NFT and metaverse markets in recent years, the Trump brand's entry into this area is noteworthy.
Previous Digital Initiatives of the Trump Family
The Trump family has previously taken various steps in the field of digital collectibles and cryptocurrencies.
Melania Trump started selling digital artworks by launching her own NFT platform in 2021.
Donald Trump announced a DeFi (Decentralized Finance) platform called "The DeFiant Ones" in 2024, but the details of this project have not been clarified.
The Trump Organization's latest initiative shows that it aims to step more strongly into both the NFT and DeFi ecosystems.
Trump's Digital Move and the WLFI Connection
Trump's metaverse and NFT trading platform initiative can be interpreted as part of an effort to create a similar ecosystem with decentralized finance projects like the WLFI. WLFI is a platform that aims to manage financial transactions in a decentralized manner as a DeFi project. It can be expected that the NFT and cryptocurrency trading platform planned by the Trump Organization will be based on the basic principles of decentralized finance in a similar way.
This shows that the Trump brand is not only limited to NFT and digital collectible sales, but is also trying to integrate the decentralized finance solutions offered by DeFi. Especially in a period when regulations are increasing in crypto markets, the effort of a major brand like the Trump Organization to gain a strong place in the DeFi and NFT ecosystem can have a great impact.
The Future of the Trump Organization in the Digital Ecosystem
The Trump Organization's metaverse and NFT trading platform application reveals that the brand has further increased its interest in digital assets and Web3 technologies.
This initiative:
- Shows that the Trump brand also aims to grow in the virtual world.
- It can lead to more institutional players entering the NFT and metaverse field.
- It can contribute to the growth of decentralized finance by interacting more with DeFi projects.
The Trump Organization’s NFT and DeFi moves could have significant impacts on the digital finance world. It will be interesting to see how this development will shape Trump’s future political and business strategies.
Author: Besim Şen
