FIFA has taken a significant step to expand its presence in the digital world. The organization announced that it will establish its own dedicated blockchain network built on the Avalanche infrastructure. This network will be called “FIFA Blockchain” and is specifically designed to bring fan engagement into the digital space.
Why Avalanche?
Behind FIFA’s choice lies Avalanche’s technical advantages—its speed, scalability, and low transaction costs. Moreover, the technology allows the creation of custom subnets, enabling institutions like FIFA to operate on a blockchain where they can set their own rules.
Thanks to this new network, fans will be able to access digital collectibles, interact through NFTs, and perhaps even participate in gamified systems in the future. This isn’t just a technological update—it’s a transformation that could completely change how football fans experience the game digitally.
The Algorand Era Is Over, A New Phase Begins
FIFA is no stranger to the Web3 world. In 2022, it introduced its first NFT collections through a partnership with Algorand. However, this collaboration ended in 2024. Since then, FIFA has decided to move forward with Avalanche. The former NFT platform, “FIFA Collect,” will now be restructured on the Avalanche network.
This transition shows that FIFA is moving beyond NFTs, aiming to build a broader digital strategy.
Who’s Behind the Project?
The technical infrastructure is being developed by Modex, a team experienced in Web3 projects. The project is coordinated with support from Ava Labs, the developer of Avalanche. According to the announcement, the network will not just serve as an NFT platform. The goal is to offer fans a faster, more secure, and highly interactive digital environment.
From Spectators to Participants
With this move, FIFA aims to transform fans from mere spectators into active participants who own and interact with digital content. NFT-based memorabilia, digital product trading, interactive games—these are all now on FIFA’s agenda.
Not all the projects have been revealed yet, but the infrastructure is ready to build upon this ambitious vision.
Final Word
FIFA’s collaboration with Avalanche marks a new chapter in the use of blockchain technology in the sports world. This is not just a tech choice—it’s a powerful step toward the digital future of football.
If a global giant like football is moving in this direction, it’s inevitable that other sports organizations will follow. In the near future, the “digital playing field” may become much more crowded.
