Strategy Strikes Again: Adds 705 Bitcoin to Its Treasury

As institutional Bitcoin investments continue unabated, Strategy Inc. (formerly MicroStrategy), the pioneer in this field, has once again taken the stage.

Strategy expands its Bitcoin portfolio

US-based technology company Strategy Inc. (formerly MicroStrategy), which attracts attention with its Bitcoin investments, has once again added BTC to its treasury. The company bought 705 Bitcoin between May 26 and June 1, 2025, bringing its total reserve to 580,955 BTC. The purchase, which cost around $75 million, attracted attention in the crypto market, as every purchase does.

The new purchase was made at an average cost of $106,495 per Bitcoin. Thus, Strategy's total BTC purchase price average so far rose to $ 70,023. The total value of Bitcoins held by the company reaches approximately $60 billion at current prices. This keeps Strategy on top as the world's largest institutional Bitcoin holder.

The company funded the transaction through “at-the-market” (ATM) share sales through two separate classes of preferred stock traded under the STRK and STRF codes. Strategy raised $36.2 million by selling 353,511 STRK shares and $38.4 million by selling 374,968 STRF shares. New BTC purchases thanks to a capital increase totaling $74.6 million.

BTC “tradition” since 2020

Led by Michael Saylor, the company has been aggressively pursuing its “Bitcoin treasury” strategy since 2020. Saylor recently hinted that the purchase of Bitcoin would take place with his “Orange is my preferred color”, i.e. “My preferred color is orange” post on the social media platform X.

At the same time, the company's shares are also performing strongly. MSTR shares, which have increased by more than 47% in the last three months, have outperformed most of the major technology companies. During the same period, Bitcoin itself rose around 22%, while Strategy shares generated a return more than double BTC profits. At times, Strategy trades at a premium of over 100% to the value of BTC assets.

Metaplanet and GameStop also buying Bitcoin

On the other hand, Strategy's aggressive Bitcoin strategy is not alone in the sector. As we recently shared, Japan-based Metaplanet announced that it has acquired another 1,088 BTC in a new announcement, bringing its total reserves to 8,888 BTC. It financed this purchase with zero-coupon bonds issued to EVO Fund.

US-based retail giant GameStop also announced on May 28 that it purchased 4,710 BTC. This investment of approximately $512 million was made under the company's investment policy, which was updated in February 2025. GameStop CEO Ryan Cohen is known for his strong support for Bitcoin, as is Michael Saylor.