PricewaterhouseCoopers (PwC), one of the world's largest auditing and consulting networks, has decided to expand its activities in the crypto space as the regulatory environment for crypto assets in the US becomes clearer. In an interview with the Financial Times, the company's US CEO, Paul Griggs, stated that the steps taken in stablecoin regulations and leadership changes within regulatory bodies were the key factors behind this decision.
PwC is shifting towards the crypto space.
According to Griggs, the GENIUS Act, passed by Congress and providing a federal framework for payment-oriented stablecoins, was decisive in PwC's stronger focus on crypto. Signed into law by President Donald Trump in July 2025, the law paved the way for banks to issue their own tokens while significantly reducing legal uncertainties for institutional actors. Griggs emphasized that this process has transformed stablecoins from being merely a tool used by crypto traders into a part of the payment infrastructure. PwC's CEO highlighted developments in the tokenization field, as well as stablecoin regulations. Stating that the idea of representing real-world assets on the blockchain is progressing rapidly, Griggs said that PwC cannot remain outside this ecosystem. The company's approach is not limited to theoretical consulting; PwC already offers crypto-focused services in many areas such as accounting, auditing, cybersecurity, wallet management, and regulatory consulting.
The easing of regulatory stances in the US has also expanded PwC's client base. The company serves a wide range of clients, from crypto exchanges to traditional financial institutions looking to enter this field, and even governments, central banks, and regulatory authorities. Griggs stated that in the last 10-12 months, they have strengthened their human resources and re-employed experienced individuals in the field, driven by the increasing demand in the digital asset sector.
PwC's deeper involvement in crypto is also supported by concrete steps on the auditing side. The appointment of PwC as auditor for fiscal year 2025 by publicly traded Bitcoin miner MARA Holdings stands out as a significant example of regulated crypto companies turning to large auditing firms. Institutional clients need strong audit infrastructures, particularly in areas such as reserve verification, governance structures, and transparency. PwC is not alone in this move. All four major auditing firms known as the "Big Four" are now active in the crypto space. Deloitte offers blockchain strategy and consulting, while Ernst & Young is expanding its crypto tax and strategy services. KPMG, meanwhile, is targeting aggressive growth in crypto audits, compliance, and risk management. It's also worth noting that Deloitte has audited Coinbase since 2020. Looking at the overall picture, regulatory clarity in the US is rapidly closing the gap between Wall Street and the crypto world. The regulation of stablecoins and the proliferation of tokenization projects are leading traditional finance to view crypto infrastructures as a more useful tool.
