The latest statements from Coinbase have created excitement in the sector. US-based cryptocurrency exchange Coinbase has announced that it will be launching a new credit card offering 4% Bitcoin cashback in collaboration with American Express. At the same time, thanks to the strategic partnership with Shopify, the stablecoin payment era is starting in the e-commerce sector.
Coinbase One Card: A credit card that earns Bitcoin as you spend
The new credit card "Coinbase One Card" announced by Coinbase offers its users 4% Bitcoin cashback on every spend. The card, which will be offered by American Express, draws attention not only with this cashback feature; but also with advantages such as increased rewards for USDC (USD Coin) balances, higher staking returns for transactions on the Base network, and transaction credits. The card is expected to be available this fall.
The trend of crypto exchanges to bring digital assets to their users in daily spending has accelerated recently. MetaMask launched its own debit card last year, and Mastercard has also signed similar projects with OKX and Kraken. Although it is not American Express’ first step in this area, this new initiative seems to further strengthen the company’s presence in the crypto sector. In 2022, Amex launched another card offering crypto rewards in collaboration with Abra.
It is also noteworthy that Coinbase made this announcement at the 2025 State of Crypto Summit held in New York. At the same event, the company stated that it is working with the CFTC (Commodity Futures Trading Commission) to offer perpetual futures contracts to US users. Currently, this service is limited to users outside the US only.
Shopify starts shopping with USDC
Another move by Coinbase was its collaboration with e-commerce giant Shopify. In this context, users will now be able to make payments with Circle’s USDC stablecoin when shopping in Shopify stores. Transactions will take place over Base, the Ethereum Layer-2 network developed by Coinbase.
The new payment option was initially activated with early access for certain stores and will be gradually rolled out to all Shopify merchants over the course of the year. Shopify CEO Tobi Lutke described this new payment option as “the natural way to transact on the internet” and stated that they are fully compatible with the fundamental principles of crypto. This system not only offers ease of payment, but also offers user-specific advantages such as cashback incentives. For example, those who shop with USDC will be able to receive 1% cashback. This infrastructure is built on an open-source smart contract system called Commerce Payments Protocol, developed in collaboration with Stripe. The system supports not only peer-to-peer transactions, but also e-commerce scenarios such as canceled orders, returns, and multiple deliveries.
