Strive, which follows a corporate Bitcoin treasury strategy, turned the latest market pullback into a new buying opportunity. The company announced that it purchased 2,500 Bitcoin for approximately $185.2 million. According to Strive’s 8-K filing, the acquisition was made at an average price of $74,092 per Bitcoin. With the latest transaction, the company’s total Bitcoin holdings rose to 19,000 BTC.
The purchase came at a time when Bitcoin’s price has been under pressure in recent days. According to market data, Bitcoin fell to around $70,800 on Tuesday morning after trading above $74,000 last week.
Strive’s latest acquisition was completed at a lower average cost compared to its previous Bitcoin purchase announced on May 22. At that time, the company had bought 1,109 BTC at an average price of $76,989 per Bitcoin.
Strive moves towards top 10
This picture suggests that Strive continues to view price pullbacks as part of its long-term treasury strategy. The company’s latest purchase also pushed it further toward the top 10 publicly traded corporate Bitcoin holders. Strive had previously signaled that it would continue its Bitcoin accumulation strategy aggressively and had laid out a long-term target that could reach up to 75,000 BTC. The company was previously reported to be watching large supply opportunities, including potential Mt. Gox-related sales, as part of this strategy.
Strive CEO Matt Cole also shared details of the latest purchase in a post on X. Cole stated that the 2,500 BTC was acquired at an average price of $74,092 and that the company’s total position had reached approximately 19,000 BTC. The announcement also included internal performance metrics linked to the company’s Bitcoin strategy. Strive reported a quarter-to-date BTC yield of 23 percent and a year-to-date BTC yield of 36.7 percent.
The company also reported an amplification ratio of 57 percent. This metric is followed as an indicator of how much Strive has expanded its Bitcoin position relative to its capital base. In corporate Bitcoin treasury models, such ratios show not only whether companies are making direct purchases, but also how they use their financial structure to increase Bitcoin exposure.
At the same time, Strive emphasized that it is not focused solely on aggressive Bitcoin accumulation. The company said it had increased its cash reserves to maintain an 18-month dividend reserve. This move aims to create a more predictable area for shareholder payments despite volatility in Bitcoin’s price. In this way, Strive is trying to strike a more cautious balance in balance sheet management while continuing to expand its Bitcoin position.
Strive’s purchase came during a week in which attention in the corporate Bitcoin market had turned to Strategy. Strategy, the largest corporate Bitcoin holder, disclosed on Monday that it had sold 32 BTC. The company generated $2.5 million from the sale, at an average price of $77,135. Although the amount sold was very small compared to its total holdings, the move drew attention because it was Strategy’s first publicly disclosed Bitcoin sale.
The development came on top of weakness in Bitcoin and the broader crypto market, increasing pressure on investor sentiment. Some market participants interpreted Strategy’s sale as a symbolic shift, while Strive’s purchase during the same period highlighted a divergence between corporate strategies. On one side was the largest corporate Bitcoin holder making a limited sale; on the other was Strive, using the pullback to increase its position.
Strive also received a positive assessment from the analyst side. Benchmark analyst Mark Palmer initiated coverage of Strive on Tuesday with a Buy rating and a $32 price target. This target implies roughly 93 percent upside, even after the company’s Class A shares fell 3.59 percent to $16.58 in pre-market trading.
Benchmark’s assessment shows that Strive’s Bitcoin treasury strategy is still seen by the market as a strong growth story. However, the company’s share performance remains directly tied to fluctuations in Bitcoin’s price and investor appetite for the corporate treasury model. For this reason, Strive’s new Bitcoin purchase is being closely watched not only in terms of balance sheet size, but also as an indicator of whether risk appetite in institutional crypto investment remains intact.
