Various companies continue to contribute to the cryptocurrency investment trend of 2025. In particular, companies such as KULR Technology Group, Upexi and SharpLink Gaming have begun to adopt leading cryptocurrencies such as Bitcoin, Solana and Ethereum as strategic investment tools in corporate treasury management. Here are the latest moves by these companies...
KULR Technology takes a new step with Bitcoin-based loan
KULR Technology Group, which offers thermal management solutions and develops security-focused systems especially for lithium-ion batteries, announced that it has provided a $20 million loan facility through Coinbase Credit. This loan will be used to support the company's Bitcoin accumulation strategy and a portion of its existing BTC assets will be shown as collateral.
KULR CEO Michael Mo stated that this agreement provides an undiluted capital source for the company and that they have taken an important step towards diversifying their financial resources in order to achieve their long-term growth goals. KULR currently owns 920 BTC and purchased these assets at an average of $98,760. This means that the BTCs acquired at a total cost of approximately $91 million have reached approximately $100 million at current prices, providing a paper profit of approximately $9 million.
Upexi, focused on Solana, expands its treasury strategy
Upexi, which has placed Solana at the center of its corporate treasury, increased the amount of SOL it holds to 735,692 as of the end of June. This means an increase of 8.2% compared to the previous month. Considering that the SOL price is around $151, Upexi's SOL assets are worth approximately $111 million.
Upexi CEO Allan Marshall stated that the company acquired options traded on Nasdaq in June, announced its intention to tokenize its stocks, and joined Webull's Corporate Connect platform. It also announced that they earned an 8% return on their existing SOL assets.
SharpLink Gaming's Ethereum move
Sports betting company SharpLink Gaming, on the other hand, draws attention with its Ethereum-focused strategy. The company has purchased 7,689 ETH between June 28 and July 4, bringing its total Ethereum holdings to 205,634 ETH. The total value of these ETHs exceeds $533 million. The company has directed all of its ETH assets to staking and retaking transactions, and has thus far won 322 ETH rewards worth approximately $848,000.
In addition, SharpLink recently sold 5.4 million shares, generating $64 million in revenue, and announced that it will use most of this revenue for Ethereum purchases. In other words, the company has adopted a treasury strategy based entirely on Ethereum.
The Bitcoin accumulation strategy led by MicroStrategy is no longer limited to just BTC. While the number of companies turning to alternative blockchain networks such as Ethereum and Solana is increasing, we see that institutional investors are becoming more familiar with different coins with this trend.
