- Glossary
- Astroturfing
Astroturfing
Astroturfing is a manipulative tactic often used on social media or other platforms to create a fake or artificial impression of community.
Astroturfing is a marketing tactic frequently encountered in the crypto market and online environments in general. This tactic; It involves the use of inauthentic or manipulated interactions to create an artificial community or influence about a product, service or idea. Astroturfing is often accomplished through fake accounts, comments, reviews or content on social media platforms, forums or review sites. These artificial interactions, which appear to be something users genuinely care about or approve of, may actually be directed or funded by a company, organization, or individual. Astroturfing can be used for a variety of purposes, such as increasing the popularity of a product or service, misleading the public, or disparaging competing products.