Social media marketing company Thumzup Media, with its publicly traded status on Nasdaq, is preparing for a move that’s drawing attention in the corporate world.With an application submitted to the U.S. Securities and Exchange Commission (SEC) on May 2, 2025, the company is seeking approval for a $200 million shelf offering, with plans to significantly scale up its Bitcoin purchases using these funds.
Clear Strategy: 90% of Cash to Bitcoin
Thumzup does not intend to settle for the 29 BTC currently in its portfolio.A large portion of the funds raised from this new offering will be allocated directly to Bitcoin purchases.The company’s goal is to convert 90% of its cash reserves into BTC, making digital assets a permanent reserve standard.
This approach is reminiscent of MicroStrategy’s corporate treasury strategy.The aim is to go beyond traditional reserve instruments and use Bitcoin as a hedge against inflation.
Corporate Shift Deepens
Thumzup’s Bitcoin preference reflects the rapidly growing institutional interest in crypto markets.Spot ETF approvals, state-level Bitcoin reserve laws, and digitizing financial infrastructures are pushing companies toward alternative reserve strategies.
This development shows that Bitcoin is now increasingly being viewed as a serious store of value not only for individual investors but also for institutional players.
A New Chapter in Digital Reserves
Thumzup Media’s filing serves as a new example of Bitcoin’s strengthening role in corporate treasuries.If SEC approval is granted, this $200 million capital could reshape not only the company’s balance sheet but also the broader perception of digital assets within the industry.
