World Liberty Financial (WLFI), a crypto venture linked to Donald Trump, announced that it will distribute 8.4 million WLFI tokens to early adopters to grow the USD1 stablecoin ecosystem. This airdrop, worth approximately $1.2 million, aims to reward users who participate in World Liberty's loyalty program for the USD1 stablecoin.
Under the company's "USD1 Points Program," launched two months ago, users earned points by trading USD1 trading pairs on partner exchanges and maintaining a certain balance. These points now convert into WLFI token rewards. In a statement, World Liberty stated, "Participation criteria and reward distribution may vary according to each exchange's own rules."
The distribution will take place on six major exchanges: Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC. User eligibility and reward amounts will be determined by each platform. This broader distribution is seen as part of World Liberty's strategy to grow its ecosystem.
USD1 stablecoin soars
USD1, issued by World Liberty Financial, is backed by BitGo's custody service and is currently the world's sixth-largest stablecoin with a market capitalization of approximately $2.94 billion. With its 1:1 peg to the US dollar, USD1 has seen rapid adoption among both institutional investors and individual users.
World Liberty plans to expand its loyalty program. The company aims to increase user engagement with USD1 by adding decentralized finance (DeFi) integrations, new trading pairs, and more ways to earn rewards in the future. "This is just the beginning," the company said, emphasizing that the program aims to build a long-term ecosystem for crypto users.
Trump's crypto fortune expands
According to the latest Financial Times research, the Trump family's income from crypto ventures will exceed $1 billion by 2025. A significant portion of this income comes from shares in World Liberty Financial. While Trump reported $57.4 million in income from this venture alone, the total value of his family's assets reached $5 billion thanks to the appreciation of WLFI tokens.
Trump and his family have also profited significantly from meme coin projects bearing their names. The "Official Trump" and "Official Melania Meme" tokens have generated a combined $427 million in revenue. The USD1 stablecoin has generated $42 million in profits since April alone.
The WLFI token is currently trading at around $0.14, approximately 70% below its peak of $0.46 recorded in September. However, the airdrop and rising USD1 volumes could rekindle investor interest.
