World Liberty Financial (WLFI) is an innovative decentralized finance (DeFi) platform that aims to bring traditional financial services, ranging from spot transactions to stablecoins, to the blockchain. Founded in 2024, the project attracted attention from its inception thanks to its close relationship with former US President Donald Trump and his family. With the slogan "Where DeFi and traditional finance meet," WLFI aims to provide users with access to financial services using crypto assets without needing banks. Trump's support and investment both brought visibility to the project and sparked discussions of conflicts of interest in some circles. Within the first year of its launch, the platform launched its own dollar-denominated stablecoin, which began to be used in large-volume institutional transactions.
So, what is World Liberty Financial, how did it come about, and why is it so talked about? In this guide, we will take a detailed look at all the frequently asked questions about the WLFI platform, from its definition and history to its founders and the WLFI token.
The Definition and Origins of World Liberty Financial
World Liberty Financial (WLFI) is a hybrid DeFi protocol that aims to bring together traditional finance and the crypto world. The platform allows users to access financial services without a bank or brokerage using their crypto assets. In this context, WLFI aims to bring together decentralized exchanges, stablecoins, lending/borrowing, and payment solutions under one roof. The core idea is to adapt traditional financial instruments to the crypto world while maintaining the transparency of blockchain.
WLFI's emergence is directly linked to the Trump family's entry into the cryptocurrency sector. In September 2024, Donald Trump announced that his sons, Eric Trump and Donald Trump Jr., would launch a new crypto venture. This venture was soon launched under the name World Liberty Financial, and its first product, the $WLFI token, was launched in October 2024. During the project's launch, the Trump family made their support clear; Donald Trump even declared himself the platform's "chief crypto advocate." WLFI's vision was shaped with this support: With the slogan "Where DeFi meets TradFi," it aimed to simplify daily financial transactions and reach more people.
One of the cornerstones of the WLFI platform is USD1, a US dollar-pegged stablecoin. This coin is fully backed by real-world assets (such as US Treasury bonds, cash reserves, and equivalents) and operates at a one-to-one peg to the dollar. The WLFI team planned USD1 for late 2024, and the stablecoin officially launched in March 2025. With USD1, users can trade with a more stable asset than highly volatile cryptocurrencies. USD1 is also used as the common currency in various products within the WLFI ecosystem, such as payment cards and lending. In other words, we're talking about a structure that offers the equivalent of the traditional dollar in a blockchain environment.
Another key feature that distinguishes WLFI is its multi-chain architecture. From day one, the platform was designed to be compatible with multiple blockchain networks such as Ethereum, BNB Chain, and Solana. This architecture allows users to easily move their assets between different networks via bridges and manage them from a single interface without fragmenting liquidity. For example, it's possible to convert a token on the Ethereum network to USD1 or WLFI tokens via WLFI without needing to transfer it to Solana. These integrations aim to alleviate the network incompatibility issues frequently experienced by DeFi users and make WLFI the center of a broad ecosystem.
The Trump family's open support for the project played a key role in both the WLFI's definition and its positioning. A technically robust DeFi project, WLFI has also attracted political attention. Donald Trump's positive approach to cryptocurrencies during his 2024 election campaign and his subsequent direct association with the project helped WLFI gain rapid popularity. Although the project team describes WLFI as a "non-political, open-to-everyone financial platform," the Trump connection has become one of the project's most prominent elements for both supporters and critics. Indeed, the New York Times wrote that WLFI blurs the line between private sector and government policy to an unprecedented degree. This strong political connection has earned WLFI both trust and skepticism from some, making its inception unique.
World Liberty Financial's History: Key Milestones
Despite its short history, WLFI has been in the news for many significant developments. Let's now take a chronological look at the critical milestones from its launch to the present:
2024: Project Announcement and First Steps
In September 2024, Donald Trump announced the launch of a new crypto project and announced that his sons, Eric Trump and Donald Trump Jr., would lead the initiative. The following October, World Liberty Financial was officially launched, and the platform's native cryptocurrency, the $WLFI token, was made available for public sale. Initial token sales fell short of expectations; by the end of October, only $2.7 million in WLFI tokens had been sold. When the project was first introduced, it risked being perceived as a "memecoin" or merely a speculative venture. To counter this perception, the Trump family's support was frequently emphasized and the WLFI's long-term vision was highlighted.
November 2024: Trump's Election Victory
Donald Trump's victory in the US presidential election in November 2024 completely changed the trajectory of the WLFI. Trump's re-election fueled expectations that regulatory pressure in the crypto sector would ease, paving the way for Trump-backed projects in particular. This development led to a surge in interest in the WLFI token.
February 2025: Justin Sun Partnership and SEC Developments
In early 2025, WLFI received a major investment from Justin Sun, one of the most recognizable figures in the crypto world. Chinese billionaire Sun, founder of the Tron blockchain, invested at least $75 million in WLFI in February, becoming a partner in the project and also joining the team as an advisor. This development demonstrated that WLFI has garnered significant support not only in the US but also internationally.
Interestingly, immediately after Justin Sun joined WLFI, news broke that the US Securities and Exchange Commission (SEC) had suspended an investigation into Sun's companies. This was widely interpreted as a sign that the Trump administration was taking a more positive approach to the crypto sector. However, it also paved the way for criticisms such as "using political influence."
On the other hand, this partnership also strengthened WLFI's technical infrastructure. Plans for integration with Justin Sun's blockchain, Tron, began to become clear during this period, further expanding WLFI's multi-chain structure.
March 2025: USD1 stablecoin launch
In March, the WLFI team launched its long-anticipated stablecoin, USD1. USD1 was introduced as a digital currency pegged one-to-one to the US dollar and backed by US Treasury bonds, cash, and similar low-risk assets as reserves. At the launch, WLFI co-founder Steve Witkoff (father of CEO Zach Witkoff) announced that USD1 would be available not only on Ethereum and BNB Chains, but also on the Tron network. With this move, USD1 began operating on multiple blockchains and quickly attracted the attention of both individual users and large institutional investors. Millions of dollars worth of USD1 were quickly printed and circulated within the WLFI ecosystem, becoming a central part of the platform.
May 2025: Abu Dhabi deal and conflict of interest debates
In May 2025, WLFI was at the center of a high-profile international transaction. MGX, the state-backed investment company led by Sheikh Tahnoun bin Zayed Al Nahyan of the United Arab Emirates, announced that it would use WLFI's stablecoin, USD1, as a payment instrument in a major deal with Binance. According to the announcement, MGX would use USD1 for transactions with Binance totaling $2 billion.
This transfer marked a historic example in the crypto world, as it was the first time a state-backed fund had used a stablecoin of this size. However, news quickly emerged that the US government had granted MGX special permission to export high-tech semiconductor chips.
This development sparked serious public debate about ethics and conflict of interest. Many observers suggested that the Trump administration's decision to export these exports might be linked to MGX's investment in WLFI. The WLFI side argued that there was no illegal or unethical conduct and that MGX's preference for USD1 demonstrated the platform's institutional credibility.
September 2025: Launch of the WLFI token
Following significant developments in the WLFI ecosystem, WLFI, the project's governance and utility token, was officially launched on the mainnet on September 1st. This launch was a long-awaited development for the community, and the launch of the token paved the way for the platform's decentralized governance (DAO). Users now have the opportunity to participate in ecosystem decision-making processes and benefit from various benefits through the WLFI token.
October 2025: New product plans (debit card and tokenization)
October 2025 marked a period of significant future announcements for the WLFI ecosystem. WLFI co-founder Donald Trump Jr. At the Token2049 conference in Singapore, CEO Zach Witkoff announced that the platform will soon launch its own crypto debit card. This planned payment card will allow users to directly use crypto assets on the WLFI platform for their daily spending. For example, a user with a USD1 stablecoin balance will be able to pay in stores with this card without needing a bank account. Witkoff stated that the pilot program could begin as early as late 2025 or early 2026.
That same month, Eric Trump confirmed in an interview that he had begun work on real estate tokenization. He stated that a new real estate project under development would be offered to the public through digital tokens, and that even small investors could become partners in the project. Under this initiative, shares of a large real estate project will be represented on the blockchain in shares starting at $1,000, and investors will be offered ownership rights and certain privileges (hotel discounts, special access, etc.). Eric Trump also emphasized that this model will allow project financing, traditionally obtained from banks or large funds, to be provided directly through micro-investments from the public. The WLFI team also stated that they are working on a mobile app (WLFI App) that will allow users to transfer cryptocurrency directly from their bank accounts by October 2025.
As of October 2025, the WLFI price is around $0.12.
Why is World Liberty Financial Important?
When we look at the reasons why World Liberty Financial has attracted so much attention in such a short time, we see that both its technological features and the support behind it play a role. Here are the key elements that make WLFI unique and stand out in the crypto world:
DeFi Objective
WLFI's fundamental importance stems from its DeFi objective. The platform brings banking services to the blockchain, enabling users to conduct financial transactions without the need for intermediaries. For example, with WLFI, a user can obtain a loan by using their crypto wallet as collateral or pay their bills using their stablecoin balance. This combines the convenience of traditional finance with a self-custody structure (where the user retains control of their assets). The WLFI application aims to facilitate a seamless transition between the crypto and fiat worlds. In this respect, WLFI has strived to be a representative of the banking trend without banks.
USD1 stablecoin
The USD1 stablecoin, at the heart of the WLFI ecosystem, is one of the key features that makes the project significant. While there are many dollar-denominated stablecoins on the market (such as USDT and USDC), USD1 differs from them by its full reserve principle and promise of maximum transparency. WLFI states that USD1's reserves will be regularly reported by independent auditors and held in fully trustworthy assets. Furthermore, USD1 is designed to be usable not only on the WLFI platform but also on external blockchains and applications. Integration with the Tron network and plans to expand to next-generation blockchains like Aptos indicate that there are plans for USD1 to become a multi-chain stablecoin. This expands its liquidity and usability. For example, a decentralized exchange could list USD1 in the future, or a payment system could accept USD1. USD1's credibility is also linked to the Trump administration's support.
Furthermore, Donald Trump Jr. called USD1 "the world's most trusted and cultured stablecoin," and it's worth noting this.
Focus on Real Asset Tokenization (RWA)
One of the key features of WLFI is its commitment to tokenizing real-world assets. Dividing traditional asset classes like real estate, commodities (such as oil and natural gas), and even corporate bonds into smaller pieces and representing them on the blockchain is a recent rising trend in the financial world. WLFI founders Eric Trump and Zach Witkoff have announced on various platforms their plans to bring the Trump family's extensive real estate portfolio and other assets to the blockchain. This will allow investors to participate with small amounts in projects typically accessible only to large investors. For example, through WLFI, people from all over the world will be able to participate in a large hotel project in New York with a relatively small investment of $1,000. This tokenization model strengthens the concept of micro-investment and creates a secondary market for assets with limited liquidity. The WLFI platform plans to use the USD1 stablecoin as the base pair for these tokenized assets. This allows real estate or commodity tokens to be traded with USD1, ensuring value stability and allowing transactions to be tracked on a transparent ledger.
Multi-network support and integrations
While many DeFi protocols focus on a specific blockchain, WLFI was developed from the ground up to support multi-chains. Currently, the WLFI token and USD1 stablecoin are live on Ethereum (ERC-20), Binance Smart Chain (BEP-20), and Solana. This allows users to connect their wallets from various networks to the WLFI platform and conduct transactions. For example, they can log in to WLFI with a MetaMask wallet on the Ethereum network or a Phantom wallet on Solana and manage their assets across networks within a single interface. WLFI's integrated bridge tool makes token transfers user-friendly; while the underlying processes may be complex, the process is a matter of a few clicks for the user. Cross-network compatibility provides WLFI with a significant competitive advantage by mitigating liquidity fragmentation in the DeFi space.
The WLFI team is also seeking collaborations with new blockchain projects. For example, in October 2025, Donald Jr. announced that he had met with the Aptos blockchain team and that they planned to bring the USD1 stablecoin to Aptos. Another benefit of multi-network support is access to users across different geographies. While Solana is prevalent in Asia, Ethereum may be more prevalent in Europe. WLFI aims to reach all these audiences through their preferred networks.
Political Support and Global Investors
Perhaps the most unique factor that increases WLFI's importance is its high-profile political and financial backing. This is the first time a US president's family has directly founded and supported a crypto project. With Donald Trump's re-election in 2025, WLFI's growth has inevitably added a political dimension to the project. Critics have viewed the Trump administration's easing of regulations and supportive stance on the crypto sector as a contributing factor to WLFI's rise. In fact, according to Reuters analysis, the Trump family generated over half a billion dollars in revenue from the launch of the WLFI project until mid-2025. The platform's investment from Chinese crypto entrepreneur Justin Sun and the interest of major funds like MGX from the UAE are also significant developments.
Political support, of course, brings with it controversy. The Trump family's active involvement in both government and business has led to allegations of conflict of interest specifically regarding the WLFI. A comprehensive investigation by the New York Times in April 2025 indicated that some foreign investors attempted to approach Trump through the WLFI, a situation unprecedented in modern American history. On the other hand, Trump and his team call the WLFI "absolutely not a political organization, but a commercial enterprise." Donald Trump Jr. emphasizes that the WLFI's success stems from advancements in the crypto sector and sound strategy, and that his father's political position did not influence the project. While this issue remains a matter of debate, the reality is that interest in the WLFI has largely increased due to the trust and visibility provided by the Trump name.
World Liberty Financial's Founders and Team
World Liberty Financial is backed by both crypto industry veterans and members of the Trump family. The project's face and prominent "Web3 ambassadors" are Donald Trump's sons, Eric Trump and Donald Trump Jr. Donald Trump Jr., in particular, serves as the primary representative at various conferences, presenting the platform's vision and the evolution of the cryptocurrency industry under the Trump administration. Daily operations are run by a core team led by CEO Zachary "Zach" Witkoff, son of renowned real estate billionaire Steve Witkoff and a veteran of technology and finance. This core team also includes experts such as co-founders Chase Herro and Zachary Folkman, responsible for technical development and operations management.
According to official records, Donald Trump's businesses own 60% of WLFI and are entitled to 75% of the revenue generated from coin sales. Additionally, the Trump family and its affiliated investors have acquired 22.5 billion WLFI tokens, representing 22.5% of the total 100 billion supply, for free. This substantial stake provides the family with significant voting power and earning potential on the platform.
In addition to the Trump family, WLFI also boasts significant external backers. Justin Sun, founder of the Tron ecosystem, provided both financial investment and consulting, providing technical integration support for the project. Furthermore, meetings between the founders and Changpeng Zhao (CZ), founder of the crypto exchange Binance, and the use of WLFI's stablecoin USD1 by the United Arab Emirates state-backed investment company MGX in its agreement with Binance have been interpreted as indirect confirmation of the project's institutional credibility.
It's also worth noting that users also have a say in the coin's governance. Investors can vote on various proposals based on their holdings. The latest votes are as follows:
Frequently Asked Questions (FAQ)
Below you can find brief answers to frequently asked questions about World Liberty Financial (WLFI):
What is World Liberty Financial (WLFI) and what does it do? WLFI is a crypto platform backed by the Donald Trump family and aims to combine decentralized finance (DeFi) with traditional finance. It is an ecosystem that offers users comprehensive financial services such as asset deposits, trading, borrowing, and lending. Using its own stablecoin, USD1, the platform aims to provide global financial access without the need for intermediaries.
What networks does the WLFI token operate on? The WLFI token is currently available on Ethereum (ERC-20), Binance Smart Chain (BEP-20), and Solana (SPL). The platform's stablecoin, USD1, is integrated into these networks as well as the Tron network. Users can transfer tokens between these networks through the bridge feature on the WLFI platform.
Who founded World Liberty Financial? WLFI was founded in 2024 by Eric Trump, Donald Trump Jr., CEO Zach Witkoff, and other co-founders as a Trump family initiative. While Donald Trump himself doesn't hold a formal management role in the company, he supports the project as "Chief Crypto Advocate" and owns a 60% stake in the company. Tron founder Justin Sun also participated in the project as an advisor.
When was the WLFI token released, and what was its price like? The WLFI token was first launched in October 2024 through a presale, but trading began in early September 2025.
What does the WLFI token do? As the platform's governance (DAO) token, the WLFI token grants holders voting rights on decisions. It is planned to provide economic incentives such as discounts on platform fees, collateral in lending/borrowing modules, and earning returns through staking programs. In short, the token is central to both the platform's governance and economic aspects.
Has WLFI conducted an airdrop, and will more airdrops be forthcoming? WLFI has not yet conducted a large-scale public airdrop; tokens have been distributed primarily through private sales and founder distributions. However, since a large portion of the total supply (53.5%) is reserved for the community, there is a possibility of future mission- or stake-based airdrops to reward users who contribute to the ecosystem.
Is WLFI reliable and worth investing in? While WLFI has strong supporters, such as the Trump family and institutional investors, its success is dependent on political developments and is volatile. The project is new and, because its name has been involved in ethical/legal debates, it poses regulatory risks. It is important to conduct thorough research, consider your risk tolerance, and consider the high volatility of the price before investing.
What other products are available in the WLFI ecosystem? The core product of the WLFI ecosystem is the USD1 stablecoin, backed by real assets. The soon-to-be-launched mobile app (WLFI App) will offer fiat deposits and real-world spending with a crypto debit card (WLFI Debit Card). Various financial products, including a lending and borrowing module and tokenized real estate/commodity assets, are also planned.
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