What is Official Melania Coin (MELANIA)?

Official Melania Coin (MELANIA) is a Solana-based token issued by Melania Trump, the current First Lady of the United States. Launched in January 2025, the cryptocurrency is promoted as a collectible token that reflects Melania Trump's vision of digital art and personal values. MELANIA, also referred to as “Melania Trump coin”, quickly gained popularity as one of the rare examples of a political figure entering the Web3 space. This project, which attracted great attention in the first days of its launch, reached a market value of billions of dollars in a short time, revealing the influence of the American First Lady in the cryptocurrency space. So what is Melania Coin and what is its purpose? In this guide, we take a detailed look at the emergence, history, value and future of the MELANIA token.

Definition and Emergence of Melania Coin

Melania Coin is a “meme” themed cryptocurrency running on the Solana blockchain. Although it is a meme coin, it is categorized as a “political meme coin” because of the name behind it. On January 19, 2025, it was officially launched by Melania Trump, then the First Lady of the United States. On this date, hours before Donald Trump took over the presidency, Melania Trump announced on the social media platform X: “The Official Melania Meme is on the market! You can get MELANIA now.” Shortly after, former President Donald Trump also supported the project by sharing his wife's post. Melania Trump's move followed her husband's TRUMP token, which was launched the day before, and drew attention in terms of high-level political figures entering the cryptocurrency space one after another. Trump also launched a meme coin called TRUMP on the Solana blockchain.

The $MELANIA token was introduced as a collectible crypto token designed to reflect Melania Trump's personal values and vision for digital art. The project was announced on the official website melaniameme.com with images that reflect Melania Trump's messages and art themes. Melania explained that she does not see this cryptocurrency as an investment, but as a digital collectible for those who want to show support for the values she symbolizes. Indeed, the websites of both the TRUMP and MELANIA tokens include disclaimers that these coins are not investment opportunities or securities. The Melania Coin project also states that it is “not affiliated with any political campaign, government office or government agency” and that it is positioned as a purely personal and community-oriented initiative.

Melania Trump's launch of this project is also symbolic of the entry of political figures into the Web3 space. While some pop culture icons and internet influencers have previously launched their own meme coins, this is the first time a US First Lady has launched her own cryptocurrency while on active duty.

History of Melania Coin: Key Milestones

Melania Coin (MELANIA) is a meme coin launched by former US First Lady Melania Trump that has sparked unprecedented activity in the crypto world. Here is the stunning story of Melania Coin's rapid rise and fall through history and media attention:

January 19, 2025: Official launch

The official launch of the MELANIA token took place on this date. Following Melania Trump's announcement on social media, the coin was publicly traded on the Solana network. Just before the launch, on January 18th, her husband Donald Trump also launched his own meme coin, TRUMP. These back-to-back launches created a huge buzz in the crypto markets. Although Melania Coin was listed at a very low price of $0.1 at the time of its launch, it started a rapid uptrend within minutes. Thousands of investors and collectors started buying MELANIA within the first few hours; trading activity on the Solana network exploded. In fact, on launch day, total transaction fees on the Solana network reached an all-time high of $32.43 million on January 19th. This intensity even pushed the SOL coin price to a record high. In short, the launch of Melania Coin made history not only for its own price chart, but also for its ecosystem-wide impact.

Price explosion in the first 24 hours

Melania Coin experienced a “rocket rise” within the first 24 hours after launch. The rapid appreciation seen in many meme coins also happened for MELANIA, but much more dramatically. By the end of the first day, the price was up well over 1000%. According to some sources, a jump of nearly 24,000% was recorded. This extraordinary increase pushed the price of MELANIA to around 13 dollars. In other words, Melania Coin appreciated hundreds of times in just a few hours, giving early buyers enormous profits. As a result, the market capitalization of the MELANIA token quickly surpassed the billion-dollar mark. As of January 20, 2025, the day after the launch, MELANIA had a market capitalization of approximately $1.9 billion.

Volatility and sharp fluctuations started within 24 hours

Immediately after the meteoric rise, Melania Coin's price began to experience sharp corrections and fluctuations. Within 24 hours of the January 20 peak, with more tokens entering the market and profit realizations, the price lost more than 50% of its value. For example, MELANIA made its first major correction on January 21, falling from around $13 to around $6. In the days that followed, volatility remained high, with the price fluctuating up and down within a few dollars and the market capitalization experiencing billion-dollar volatility. By the end of January, Melania Coin's price was down to the $3-4 range.

The downtrend continued through February 2025, with the current price of Melania coin dropping to around $1.5 in mid-February. During these fluctuations, there was a great deal of media interest in the market and experts began to debate the sustainability of MELANIA. By April 2025, the MELANIA token price had lost 96% of its value compared to its initial peak. In other words, the price dropped from $13 on the first day to less than $0.5 in mid-April, giving back almost all of its gains. The chart below summarizes the price trajectory of Melania Coin from its launch in January 2025 until April 2025:

Media attention and comparisons with TRUMP

The Melania Coin story has been heavily discussed in the media and crypto community. The first First Lady cryptocurrency and the wild fluctuations in its price made headlines. Many news reports compared MELANIA to Donald Trump's TRUMP token, which was launched the day before. The TRUMP coin also saw a huge rally at launch, jumping from $10 to $75 on the first day, reaching a market capitalization of nearly $15 billion. Melania Coin, on the other hand, seemed to be lagging behind the Trump token, with a peak price of around $13 and a market capitalization of almost $2 billion. The table below summarizes the key indicator comparison of TRUMP and MELANIA tokens as of January 21, 2025:

Coin	Initial Market Cap	All-Time High Price	Price on January 21, 2025	24h Volume
TRUMP	> $14 billion	$75.35	$42.70	$40 billion
MELANIA	~ $2 billion	$13.73	$4.04	$3.2 billion

While the data above shows that the total market capitalization of the TRUMP token was initially much higher than that of Melania Coin, it also reveals that both coins were subject to tremendous volatility. Indeed, MELANIA's exit caused a sudden drop in TRUMP's price. Following the launch of Melania Coin, TRUMP plummeted nearly 30% from $72 to $49. This was interpreted as investor migration between the two coins and Melania Coin draining liquidity from the Trump token. In a way, these meme coins issued by two members of the Trump family brought the question “are they competing?” to mind. Although Melania did not emphasize competition, the market brought MELANIA vs. TRUMP comparisons. Media reports and analyses have often juxtaposed the two tokens, evaluating their technical specifications, price performance and community reactions. As a result, Melania Coin's history has been characterized by sharp rises and falls in the first few months, and has been widely followed in the crypto world.

Why is Melania Coin Valuable?

There are several important factors behind Melania Coin's rapid rise in popularity and value. These can be summarized as follows:

Melania Trump's political and social influence

One of the most important elements that makes the MELANIA token valuable is the power of the name behind it. As the First Lady of the United States, Melania Trump is a well-known and active public figure in the country and around the world. Therefore, her signing on to such a project as the Melania Trump blockchain project automatically gave the coin a brand value and recognition. A large part of the community saw it as a form of social engagement to support what was billed as the “First Lady of America cryptocurrency project” instead of an ordinary meme coin.

Melania Trump's active political and social role helped the coin gain mainstream media coverage from day one, which accelerated its viral spread. Melania's fans and supporters embraced the cryptocurrency as a symbolic token of loyalty. In fact, the project's promotional statement emphasized that MELANIA represents Melania Trump's “persona” and philanthropic image. In this way, the coin was more than just an element of humor; it also had a special meaning for collectors by creating a sense of being a partner in Melania Trump's values.

Why is MELANIA on the Solana network?

Melania Coin is technically built on the Solana blockchain. Solana is an advanced blockchain infrastructure that can process thousands of transactions per second, has extremely low transaction fees and offers smart contract support. This choice played a critical role in the MELANIA token's ability to quickly go mainstream. Users were able to buy and sell MELANIA almost costlessly thanks to the low gas fees on the Solana network. The high-performance Solana infrastructure enabled the token to withstand large volumes of transactions and user flows. In fact, experts say that Solana has become one of the most preferred networks for meme coin issuance thanks to its “lightning-fast transactions” and compatible DeFi ecosystem.

In this way, Melania Coin was able to turn its technical advantage into value by working on Solana instead of slower and more expensive networks like Ethereum. In addition, the transparency of transactions on Solana made it easy to track the transfer movements of the MELANIA token through block explorers. For example, on launch day, Solscan data showed that more than 22,000 different wallets held MELANIA tokens. This high level of engagement was managed smoothly thanks to Solana's scalability.

Community support and viral spread sealed the coin's fate

The most important factor that determines the fate of every meme coin is the strength of its community. Melania Coin has also gained a strong community and social media presence in a short time. From day one, tens of thousands of people bought MELANIA and joined the project. The hashtag #MelaniaMemeCoin trended on social media, and thousands of posts about the project were shared on crypto forums. In addition to Melania Trump's own following, curious investors from the general crypto community also added MELANIA to their portfolios as the “first First Lady coin”. As the community grew, the FOMO (fear of missing out) effect on the MELANIA price increased and more people jumped on board. This viral cycle added to the coin's value, as its market capitalization was largely fueled by social media hype and meme culture. Given Melania Trump's celebrity status and the popularity of the Trump brand, the MELANIA coin naturally spread to a wide audience. The community also created various digital artworks, NFTs, humorous visuals around the project, adding vibrancy to the ecosystem. This viral spread, fueled by community and brand power, has turned the coin into a phenomenon, underpinning its value.

Political figures enter the digital world

Melania Coin has become more than just a cryptocurrency, it has become a symbol of a political figure's power of representation in the digital world. The cryptocurrency industry is used to seeing technology-driven startups or projects led by anonymous teams. The entry of a high-profile figure like Melania Trump has opened a new window into how political identities can interact with blockchain technology. This added another dimension of value to the coin: cultural and historical value. For many collectors, the MELANIA token is valuable not only for its price, but also for the “firsts” it represents. Moreover, some analysts have also placed Trump and Melania tokens in a special place in crypto history, describing them as the FOMO phase of a rising bull market. Overall, as you can see below, many political figures have cryptocurrencies - many of them community-created.

MELANIA: Collection token with limited supply

Melania Coin has been touted as a collectible cryptocurrency from the very beginning. The description on Melaniameme.com emphasizes that this token is not an investment instrument, but a digital collectible. This approach defines the coin's value in terms of rarity and uniqueness. The total supply of MELANIA coins is limited to 1 billion tokens. This fixed supply means that there will be a maximum of 1 billion MELANIA coins on the market, which theoretically creates a scarcity value. Moreover, not all of these 1 billion tokens are in circulation immediately; there is a specific vesting (unlocking) schedule. Tokens allocated to the project team and organizations close to Melania Trump were locked for the first 30 days, then programmed to be gradually unlocked over 13 months. This is a method already used by cryptocurrency projects as a trust mechanism to ensure that there are no sudden supply shocks in the market and that the team doesn't sell immediately, driving the price down.

In the long run, the limited supply policy creates the expectation that the price can find support if demand remains stable or increases. For collectors, the fact that a significant portion of the coin was also distributed to the public, rather than all tokens being held by specific individuals, made it attractive. For example, 20% of the total supply was split evenly between public distribution, 20% community, and the rest team/treasury. Thanks to this limited and controlled supply structure, the MELANIA token has taken its place among crypto collectible tokens. For some collectors, owning MELANIA means owning a rare digital object - like a limited edition work of art. This increases the perceived value of the coin.

Who is the Founder of Melania Coin?

The founder and inspiration for Melania Coin is Melania Trump herself, former model and current First Lady of the United States. Born in 1970, Melania Trump (née Knauss) is a well-known public figure who was the First Lady of the United States from 2017 to 2021 and again from 2025 upon her husband's re-election. Melania Trump has already stepped into the Web3 and NFT space. In December 2021, she released her first NFT collection called “Melania's Vision”. She presented this NFT as a watercolor by a French artist depicting her own eyes.

In 2022, Melania Trump also launched an NFT platform bearing her name and offered some commemorative NFTs for sale. So before Melania Coin came along, Melania Trump was already a familiar figure in the world of digital enterprise. Using this experience, she embarked on developing a cryptocurrency project in her name following her husband's 2024 election victory.

The MELANIA token project was launched by MKT World LLC, a company Melania Trump founded in Florida in 2021. MKT World is a venture firm known as the executor of Melania's NFT and digital projects. According to official records, the technical development and distribution of Melania Coin was organized by MKT World. The official website of the project, melaniameme.com, is also managed by this company. Through this company, Melania Trump controls part of the total supply of the coin. As the founder, Melania Trump has made it clear that her goal in developing the coin was not to make a profit for her investors, but to provide her supporters with a digital means of interaction and support. Indeed, the terms on melaniameme.com state that the MELANIA meme coin project “does not constitute any investment opportunity or security” and is “purely a digital collectible.”

Melania Trump, as the founder, has been at the forefront of project promotions. Melania Trump herself is the face of the project and has informed the community through posts on her official social media accounts. For example, she tweeted the launch tweet from her account and directed it to the website. She also emphasized to the crypto media that the purpose of the MELANIA token is to “show support and interact” and is not connected to any political campaign. The brand value of Melania Trump's name has increased the coin's awareness on a global scale, as well as providing a basis for the project's credibility. However, some critics have also questioned Melania Trump's crypto project in terms of conflict of interest and transparency. However, according to official statements, Melania has stated that she will donate some of the proceeds from this project to charity.

Frequently Asked Questions (FAQ)

Below you can find the most curious questions and answers about the cryptocurrency project of the current First Lady of the United States, Melania Trump:

• What is Melania Coin and what is its purpose?: Melania Coin (MELANIA) is a meme coin issued by Melania Trump, running on the Solana blockchain. The purpose of Melania coin is to support Melania Trump's values and digital presence, rather than return on investment. It is focused on collectability and community engagement, with a political theme.
• When was Melania Coin launched and by whom? When did Melania Coin come out? It appeared on January 19, 2025. The answer to the question of who issued Melania coin is Melania Trump herself. The coin was launched by Melania Trump. The announcement was made on social media and the project was developed by MKT World. The launch date was one day after Donald Trump's coin.
• Is Melania Coin for investment or collection?: The MELANIA token is designed for collection and digital support, not for investment purposes. Official sources emphasize that it is not an investment tool. However, some users aim to profit from price movements.
• What network does Melania Coin work on? Melania Coin is an SPL token running on the Solana network. This enables fast and low-cost transactions. All technical infrastructure and transfers take place on the Solana blockchain.
• Which exchanges can you buy Melania Coin on? Melania Coin is listed on DEXs like Jupiter, Raydium and centralized exchanges like KuCoin, Gate.io, LBank, Bitget. On Binance, it is only available as a perpetual futures contract. It can also be purchased with credit card or crypto on the official site.
• Is the MELANIA token reliable: As with any cryptocurrency project, trustworthiness is a multi-dimensional issue for the MELANIA token. The fact that Melania Trump launched the project is an element of trust. However, there is high volatility and some inherent risks. Therefore, investors are advised to be careful and only trade with amounts they can afford to lose.

Follow our JR Kripto Guide series to learn about Official Melania Coin's place and potential in the political crypto world!