MOODENG emerged in 2024 as a fun cryptocurrency themed around a cute pygmy hippo. This community-focused meme coin quickly gained a lot of attention thanks to internet jokes and viral content. The name “Moo Deng” comes from the famous baby hippo living in the Khao Kheow Open Zoo in Thailand. This project has gained a place in the crypto world by relying on humor and community power rather than traditional investment tools. Launched on the Solana blockchain, meme coin MOODENG gives a humorous message as if inviting its users to join the train with the motto “Moo it or lose it”. So why did this cow-themed coin become popular and what is the idea behind it? Here is a comprehensive guide from the birth of the Moo Deng project to its areas of use.
Definition and Origin of Moo Deng
What is Moo Deng? What is MooDeng coin? Moo Deng is a community-initiated meme coin project based on Solana that was born in 2024. It is based on a true story and internet phenomenon: “Moo Deng,” a baby pygmy hippo born in Thailand and whose videos went viral when he was a few months old, inspired this cryptocurrency. Moo Deng’s popularity also caught the attention of Ethereum co-founder Vitalik Buterin. Buterin declared himself as Moo Deng’s “adopted father” and donated 10 million Thai baht (about $294,000) to the Khao Kheow Open Zoo in Thailand. This donation helped create a special habitat for Moo Deng and his family.
The project developers brought the fun and community-oriented coin concept to life by bringing the internet fame of the cute hippo Moo Deng to the crypto world. Launched in September 2024 in the Solana ecosystem, the MOODENG token preferred the Solana network, which allows for fast and low-fee transactions. This project, which grew completely with the ownership of the internet community and without any company support, attracted attention by distributing 1,500 MOODENG tokens free of charge to thousands of users with an airdrop campaign in the first stage. The aim of the Moo Deng project is to offer an experience that blends humor and financial investment. The slogan “Moo it or lose it” also reflects this purpose. With this expression, the community is called not to miss the train and join the fun. The founders of the project are more focused on creating an enjoyable community in the crypto space than taking themselves seriously. In fact, the MOODENG token did not have a concrete purpose of use or a technical whitepaper at first. Its value was seen to depend largely on the interest of market participants and the popularity of the joke. However, this did not prevent the token from gaining rapid adoption thanks to the viral interest that exploded in late 2024.
Moo Deng History: Major Milestones
It was no coincidence that MOODENG quickly became one of the internet’s most talked-about meme coin 2024 projects. This success is not only based on a cute hippo figure; it also includes a remarkable community movement, humorous marketing campaigns, and creative events. Moo Deng’s rise has been based on a series of milestones, from its first token launch to viral campaigns spreading on social media, fun “milk staking” activities, and steps taken in the NFT/metaverse space. Here are the most notable developments regarding MOODENG’s dynamic journey shaped by the community…
- First token launch and viral growth: The Moo Deng (MOODENG) token was officially launched on Solana in the fall of 2024. In the first three weeks following its launch, the token price increased by an astonishing 1400%. This tremendous growth was largely due to online FOMO (fear of missing out) and the cultural appeal of the Moo Deng hippo meme. For example, an anonymous early investor made news when he made $3.5 million in profit in a few weeks with just $800 worth of MOODENG purchases. In mid-November 2024, the MOODENG price hit a record high of $0.68. During this period, the project managed to enter the viral coins 2024 list. Early adopters began to embrace the project on social media, humorously calling themselves the “Moo Gang.”
- #MooForce campaign and social media impact: Around October 2024, the community launched a campaign on the X (Twitter) platform with the hashtag #MooForce. The goal was to reach as many people as possible and create a movement around MOODENG. In a short time, hundreds of humorous posts, memes, and posts began to spread with the hashtag #MooForce. Thanks to this campaign, MOODENG found its way onto Twitter’s trending page and grew its user base exponentially. The initiative created a sense of community, just like Dogecoin’s “Doge Army” or Shiba Inu’s “Shib Army.” MooForce represented the humorous “unity of forces” of the MOODENG community. The project team even organized various meme contests and rewarded the most creative Moo Deng posts. This way, funny videos, TikTok clips, and images were circulated. Especially when the news of MOODENG being listed on a major exchange by the end of 2024 was heard, the token price jumped 80% in an hour with the #MooForce movement.
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Some major exchanges that support Moodeng. Source: Moodengsol.com - The first “milk staking” humorous farming event: In early 2025, the Moo Deng community organized a humorous yield farming event called “milk staking.” In this event, MOODENG holders earned “milking” themed rewards by locking their tokens into certain smart contracts. Of course, there was no actual milk; however, the MOODENG rewards earned were represented by milk bottle icons, making it fit the humorous theme. The milk staking event turned the concept of staking in the traditional DeFi world into a fun parody. Participants took advantage of high APR (annual yield) rates while humorously sharing their “farm” progress on social media. With this humorous farming event, the project rewarded its loyal community members while also adding a humorous innovation to the crypto world. Some users mentioned that they were “scooping the cream” of milk staking by mentioning annual yield rates exceeding 100%. During the event, hashtags such as #GotMilk and #MilkFarming also trended, searches for “MooDeng milk farming” became widespread, and MOODENG began to be mentioned as one of the creative examples among meme coin humor projects in 2025.
- NFT series and metaverse plans: The Moo Deng project has made preparations to step into the digital collections and metaverse space, not just limited to tokens and staking. The first NFT series was announced in mid-2025. These NFT series consisted of digital collections that immortalized Moo Deng's cute hippo character with different designs. These limited-edition NFTs were designed to offer their owners special privileges within the community.
For example, users who hold certain NFTs could own a special character or feature in a future game or metaverse environment. The project roadmap also included metaverse plans: Moving the Moo Deng universe to the virtual world, perhaps creating a mini metaverse called “Hippo World” was on the agenda. This idea, which is still in the development phase, aims to create a platform where the community can interact with their own mascots and bring the humorous investment experience with NFTs to the virtual environment. In short, Moo Deng has taken steps to expand its ecosystem with NFT collections and possible metaverse integrations, breaking away from its initial simple meme coin image.
Why is Moo Deng Valuable?
The most valuable aspect of Moo Deng stands out as the strong and devoted community behind it (the MooDeng community). This project grew with the common interest of thousands of internet users, rather than a central authority or company. Humorous sharing, viral coin campaigns and the sense of ownership of users gave MOODENG its real value. Community members were not only investors but also marketers of the project: Every day, it was possible to see a new Moo Deng joke, fan art or idea on social media. For example, on Telegram and Discord channels, users discussed upcoming memes and volunteered content for the project rather than investment strategies. This vibrant community-driven coin culture gave MOODENG constant visibility and adoption. After all, in the meme coin world, the larger and more active the community, the more likely the project is to survive and gain demand. The Moo Deng community is the backbone of the project in this respect.
The Moo Deng project aims to move the initial decentralized community spirit even further and move towards a DAO (Decentralized Autonomous Organization) structure. The developers announced that they plan to give all MOODENG owners a say in project decisions with the governance model. In this context, a voting system will be established through smart contracts, and community members will be able to vote on issues such as development budget, marketing strategies or partnership agreements. DAO governance will reinforce the project's emphasis on community-focused coins, ensuring that no individual founder arbitrarily directs the project. As of 2025, MooDeng has not entered the DAO meme projects and is not fully operational.
On the other hand, the fun side of the MOODENG ecosystem is enriched with NFT content. Moo Deng NFT collections, which were launched within the framework of a humorous investment approach with NFT, both visually immortalize the project mascot and offer various benefits to their owners.
Who is the Founder of Moo Deng?
As with many famous meme coin projects, the founder (or founders) of Moo Deng remains unknown. Since the project is officially launched as a community-initiated meme coin, no specific founder name has been announced. It seems that the development team operates under pseudonyms and prefers not to be in the spotlight. This anonymous stance actually reinforces the message that the project is “community property.” For example, just as Ryoshi, the founder of Shiba Inu, chose to remain anonymous, the creators of Moo Deng may have kept themselves in the background and wanted the community itself to be the hero of the project. In fact, the MOODENG team never brought an individual name or face to the forefront in social media announcements or press releases; instead, they constantly emphasized “Moo Gang” and “our community.” While the project team chose to keep a low profile, official statements generally focused on the roadmap and partnerships. It was specifically stated that the real hippo Moo Deng has no official ties to his keepers or the zoo, meaning the project is a completely independent community initiative.
On the other hand, although it is still in its early stages, the community has already adopted the DAO culture by holding informal votes and discussions on Discord/Telegram channels. For example, the community was even asked in a poll which slogan should be used before a stock market listing in 2025. Although the founders technically started the project, the community participation is so high that it can be said that the project has become a self-governing organism. In order to encourage this, the Moo Deng team has also shared the governance smart contracts open source and solicited development suggestions from the community. In terms of technical transparency, MOODENG’s smart contract address and code have been shared with the public.
The team behind the Moo Deng project is also trying to be as open and honest as possible regarding technical issues. For example, the total supply (approximately 990 million MOODENG) and smart contract details have been made public. The idea of raising funds for the audit of the smart contract has been put forward by the community; this aims to close possible gaps by conducting independent security audits. The project's official website includes a simple token economy explanation: A significant portion of the total supply is allocated to community distribution, while the rest is allocated to liquidity pools and future developments. The developer team announced that it entrusted liquidity pool keys to time-locked smart contracts as part of technical transparency. This means that liquidity is locked for a certain period of time and cannot be withdrawn. In other words, the risk of a "rug pull", where the developer suddenly withdraws liquidity and runs away, is reduced.
Frequently Asked Questions (FAQ)
Below are some frequently asked questions and answers about the cute Moo Deng (MOODENG) project:
- Is Moo Deng a real investment or just a joke?: Moo Deng is a real cryptocurrency that is listed on many major exchanges and can be traded. However, whether it is a “real investment” depends on your investment definition and risk tolerance. MOODENG is a meme coin that does not generate any underlying value and is largely based on community interest. Its value depends on the continued popularity of the Moo Deng hippo meme and the interest of market participants. Therefore, it should not be viewed as a stock or value asset in the classical sense. Having experienced astronomical value increases in a short period of time in 2024, it has offered some investors the opportunity for rapid profit; however, it also carries the risk of losing value just as quickly.
- What is MOODENG token used for?: The main purpose of the MOODENG token at the moment is as a community and entertainment tool. Technically, MOODENG was designed with the potential to be a governance and ecosystem token, but in practice, its most common use case is speculative trading. That is, people buy and sell MOODENG in anticipation of its price going up, just like other meme coins. Apart from that, MOODENG is planned to gain several functions as the project develops: For example, there is the possibility of earning passive income by staking (locking the token and earning rewards) and it is becoming more widespread.
- What is “milk staking”?: “Milk staking” is a fun name that the Moo Deng community has given to the concept of staking. As you know, staking is the process of contributing to the security of the network by locking your cryptocurrencies for a certain period of time and earning rewards in return. The Moo Deng project, on the other hand, added a humorous theme to its staking activity and equated it with the concept of “milking”. When a MOODENG holder deposits their tokens into the staking pool, the profits referred to as “interest” or “rewards” in other projects are humorously called “milk” here. So when you stake milk, you actually earn returns in MOODENG, but the community humorously describes it as “getting milk (rewards) from your tokens like milking a cow.”
- How does the DAO system work?: DAO, or Decentralized Autonomous Organization, is a structure whose rules are encoded in smart contracts and governed by community votes rather than human intervention. Moo Deng’s DAO system has not yet been launched. When this system is put into effect, MOODENG token holders will have voting rights proportional to the amount of tokens they hold.
- How can I join the community?: As a first step to joining the Moo Deng community, you can become a part of the “Moo Gang” by purchasing some MOODENG tokens. Once you have acquired the token, you have the chance to become a part of the community by participating in official and unofficial communication channels. In particular, you can follow the official account @Moodeng and community tags on Twitter (X). It is also important to follow the announcements section on the project’s website moodengsol.com – here are published roadmap updates, event announcements.
In the world of Web3, one hippocan change everything. Follow our JR Kripto Guide series for more about MOODENG, where humor and investment meet!
