What is Gala (GALA)?

The Gala Games platform is an advanced Web3 game ecosystem that combines blockchain development with gaming and entertainment. So what is Gala (GALA) and what is its purpose? In this guide, you will find detailed information about what is GALA coin, the features of the Gala Games platform, what is GALA token used for, Gala's history and appearance, and the founder of Gala. Let's take a look at the innovations offered by Gala, which has an important place among Web3 game projects, along with NFT games and game changes with the play-to-win model.

Definition and Origins of Gala

What is Gala Games? Gala Games is a blockchain-based game platform launched in 2019 by Eric Schiermeyer, a former co-founder of Zynga. The main purpose of the platform is to bring players together with blockchain technology in the gaming and entertainment industry and to give them full ownership rights over their in-game assets. In traditional games, players cannot gain real ownership over the items or characters they win. Gala Games offers a variety of in-game accessories NFT (Non-Fungible Token – unique digital assets) to solve this problem. Thus, players become the real owners of what they earn in the games and can trade, sell or store these assets in their external pooled digital budgets as they wish thanks to in-game NFT hosting. For example, a special sword you win in a game in the Gala ecosystem will belong to you as an NFT. You have the freedom to sell or transfer it to another contagious player. We can summarize the ownership of NFT as follows:

The Gala Games platform is building an ecosystem that puts the player community at the center using blockchain infrastructure. GALA coin (or GALA token) is Gala Games' native cryptocurrency and the backbone of the platform. The GALA token serves many functions within the Gala ecosystem: In addition to being a currency used for in-game purchases and payments, it also plays a role in the distribution of rewards to active players and the management of the platform (governance processes). In short, to answer the question of what GALA coin is, it is a cryptocurrency that provides value transfer and incentivizes users in the Gala Games ecosystem. With this structure, Gala Games aims to offer gamers an environment where they can both have fun and be rewarded for their efforts.

Gala's History: Important Milestones

Gala Games has entered a rapid development process since its establishment and has reached many important milestones in its short history. Here are some of the prominent milestones of the Gala ecosystem:

• 2019-2020: The Gala Games platform was officially announced in 2019 and the company was established. During this period, the team led by Eric Schiermeyer shared the project’s vision with the public and announced that the first game projects were in development. Gala’s emergence coincided with the beginning of a growing interest in blockchain-based games, and Gala Games became one of the early pioneers in this field. In September 2020, Gala Games launched the Founder’s Nodes sale to fund the development of the Gala Games ecosystem. The distribution of GALA tokens was done solely through these node sales, with no pre-sale or initial coin offerings. The first nodes were sold on September 11, 2020, with a maximum of 50,000 nodes available. The price of nodes gradually increased as more were sold. The GALA token was listed on public exchanges in November 2020.
• 2021: Gala Games’ first game, Town Star, was released. Town Star was a play-to-earn game themed around agriculture and city building. Players earned GALA token rewards by completing daily and weekly tasks and climbing the leaderboards by playing Town Star. 2021 played a critical role in Gala’s name recognition and the formation of its user base. In addition, in 2021, the GALA token was listed on many major centralized exchanges (such as Binance and Coinbase). Thanks to these listings, the GALA coin reached a wider audience of investors and its trading volume increased significantly.
• 2022: Gala Games continued to announce new projects in different game genres. For example, the arena battle game Spider Tanks was officially launched on October 31, 2022. Several games, such as the RPG-style Mirandus and the sci-fi strategy game Echoes of Empire, entered the development phase or were shared with the community. 2022 was important in terms of Gala token adoption and liquidity, contributing to the growth of the platform in terms of financial infrastructure.
• 2023-2024: The Gala Games ecosystem has begun to move its success in the gaming sector to other entertainment sectors. During this period, Gala has announced two new projects, Gala Music and Gala Film, which have expanded beyond the gaming world. So, what is Gala Music? Gala Music was officially launched as a blockchain-based music platform on March 28, 2023 as a 'technical launch'. The aim is to offer music content as NFTs, connect artists and fans directly, and create an environment where listeners can earn rewards while consuming music. The Gala Film platform aims to apply a similar approach to the film and series sector. $FILM, Gala Film's official utility and rewards token, entered the markets in late 2024. In addition, between 2023 and 2024, Gala began to implement plans to transition from the Ethereum infrastructure to its own private blockchain (GalaChain). The GalaChain TestNet was launched on July 30, 2023. GalaSwap, which provides token exchange, was launched on GalaChain on February 27, 2024 (later renamed GalaConnect). The platform’s opening to different sectors and the expansion of its user base were also considered a positive sign for the future of GALA coin.

Why is Gala Valuable?

As a crypto project, there are several features that make Gala (GALA) unique and valuable. The Gala gaming platform creates an attractive ecosystem for both players and developers, while integrating the advantages of blockchain technology into the world of entertainment. The following items stand out as the main elements that reveal Gala's value:

In-game NFT ownership

Gala radically changes the gaming experience by offering players NFT-based asset ownership. Since all in-game items are represented as NFTs, players are the real owners of the items they earn. In other words, players gain digital collections with tangible value from the games they work hard for. They can trade or sell these assets at any time on blockchain marketplaces (for example, Gala's own store or platforms like OpenSea). NFT-based ownership attracts serious attention because it allows players to get a return on the games they have spent time and money on for years for the first time. Gala Games has successfully implemented the concept of NFT games, creating a player-centric economy.

A decentralized gaming ecosystem

Gala Games is building a decentralized platform that decentralizes platform control from a single company or authority to the community. The Gala network is powered by servers called Founder Nodes, which are run by users from all over the world. There are currently over 50,000 node operators contributing to the Gala ecosystem. These node owners contribute to the Gala network by allocating their computing power to help run games and verify transactions. In return, they earn daily GALA token rewards. More importantly, node operators and GALA token owners have a vote on decisions about the future of the platform. For example, topics such as the selection of new games to be added or updates can be put to community votes. Thanks to this governance model, Gala’s ecosystem is shaped by the feedback and requests of its users.

Incentive mechanism and GALA token economy

GALA token, which is at the heart of Gala ecosystem, is designed as an incentive tool for all stakeholders. Players can earn GALA tokens in return for their success by playing games on Gala (i.e. they can earn income with a play-to-win model). For example, those who win in competitions in a game like Town Star are incentivized with GALA rewards. On the other hand, users who run nodes on their computers to support the Gala network also receive regular GALA token income and can even earn special NFT rewards from time to time. Gala is also an attractive platform for game developers; when independent developers publish their games through Gala Games, they can earn income through in-game sales, NFT collections or events. GALA token is the common value that enables this economic cycle within the platform.

Gala tokenomics (token economy) model is also focused on long-term sustainability. As of August 2024, GALA token's daily emissions have become dynamic. In this new model, which replaces the previous fixed halving events, the amount of GALA to be distributed each day is determined as 0.25% of the difference between the total supply (Total Supply) and the maximum supply (Max Supply). The new emission program ensures consistent and gradual token distribution. In addition, as a result, market shocks are prevented. Sudden market fluctuations, especially those associated with halving events, are eliminated. In addition, clearer expectations are created for node operators in this system.

Gala Music and Gala Film

The Gala team aims to spread the transparency, ownership and profit opportunities offered by blockchain technology to all areas of the entertainment industry. In line with this vision, Gala has stepped into the music and cinema industries with projects such as Gala Music and Gala Film, as well as games. The Gala Music platform is active in the music industry. Built on the GalaChain blockchain, Gala Music allows artists to have more control over their music and generate direct income from listener interaction. Unlike traditional streaming platforms, it aims to eliminate intermediaries and ensure that artists receive a fair reward for their efforts. GALA and MUSIC tokens are used on the platform.

Similarly, the Gala Film platform aims to provide more active participation of viewers and content producers in the process by offering film and series content in a decentralized structure. For example, on Gala Film, users can watch content published on the platform for free, earn various rewards with viewing activities, and support producers by collecting NFTs of their favorite projects. The token called FILM is also used on this platform alongside GALA. Gala Film redefines the streaming experience by allowing users to own pieces of their favorite content through "Moments". These Moments allow fans to be a part of the story and earn their owners rewards such as daily $FILM token allocations. $FILM token holders can directly support film projects by voting on platform decisions, unlock exclusive content, and receive rewards for their active participation on the platform. They even have the opportunity to propose and vote to fund film projects through community consensus and voting.

On March 25, 2025, Gala Film launched the world's first Web3 streaming application on LG Smart TVs by signing a strategic partnership with LG Electronics. This brought Gala Film's platform to millions of households worldwide and introduced the concept of decentralized ownership to a much wider audience.

Who is the Founder of Gala?

The name behind Gala Games is Eric Schiermeyer, an experienced entrepreneur in the gaming industry. Schiermeyer, the founder of Gala, is also a co-founder of the world-famous social gaming company Zynga. Eric Schiermeyer, who played a role in the success of legendary games such as FarmVille and Mafia Wars at Zynga, brought this experience to the blockchain world and founded Gala Games. Schiermeyer, who launched Gala in 2020, had the vision of creating a gaming ecosystem where players could get more value from games and where they were free from the control of central authorities.

Eric Schiermeyer was not alone when he founded Gala Games. A competent team of blockchain experts and game designers worked with him during the development process of the project. For example, the Gala Games team included experienced game developers such as Michael McCarthy and blockchain technology experts such as Wright Thurston. Thanks to this, Gala took shape as a joint product of a team that understands the dynamics of the gaming world and the technical requirements of blockchain technology. The community plays an important role in Gala Games' management and development model. The project, which was initiated under the leadership of Eric Schiermeyer, was later supported by a non-profit organization called the Gala Foundation that looks after the interests of the ecosystem. In addition, the Gala community, consisting of thousands of independent node operators and investors, has a say in the direction of the project. When decisions are made about the future of the Gala ecosystem, feedback and votes from the community are taken into account. As a result, the founder and team of Gala are growing the project by acting together with strong community and foundation support.

Frequently Asked Questions (FAQ)

Below, you can find some frequently asked questions and answers about GALA:

• What is Gala, in what field does it operate?: Gala is a blockchain-based Web3 platform operating in the field of games and entertainment. Also known as Gala Games, this platform draws attention especially with its NFT games and play-to-earn model. Gala aims to provide a more fair and profit-oriented experience compared to traditional games by offering players the opportunity to actually own their in-game assets.
• What is GALA token used for?: GALA token is the native cryptocurrency of the Gala Games ecosystem and has a versatile function. It is used as a payment tool to purchase items in games or access various services within the platform. In addition, GALA tokens are distributed as rewards to active players as they play games, which motivates users. GALA can also be used for governance purposes; token holders can participate in project management by voting on decisions regarding the Gala ecosystem. In short, the GALA token is the basic element that provides both currency, rewards and voting rights on the Gala platform.
• Who is the founder of Gala Games?: The founder of Gala Games is Eric Schiermeyer. Eric Schiermeyer is an experienced name in the gaming industry, known as one of the founding partners of Zynga, a company that develops popular games on Facebook. Schiermeyer, who brought blockchain technology to the gaming world by founding Gala Games in 2020, is still the leader guiding the vision of the Gala project.
• How to earn income by playing Gala games?: The games on Gala Games adopt the play-to-earn model. As players complete various tasks or achieve success in tournaments by playing games in the Gala ecosystem, they can earn GALA tokens and rare NFT rewards. For example, players who reach the top in weekly competitions in the Town Star game are rewarded with GALA. These earned tokens and NFTs can be sold on cryptocurrency exchanges or NFT marketplaces if desired by players. Thus, players have the chance to earn income equivalent to the real world from the games they enjoy playing.
• What are Gala Music and Gala Film?: Gala Music and Gala Film are side projects of the Gala Games ecosystem that focus on the music and cinema sectors outside of games. What is Gala Music? Gala Music is a decentralized music platform that integrates blockchain technology into the music industry. Thanks to this platform, musicians can publish their works as NFTs, protect their copyrights and offer them to listeners, and eliminate intermediaries, achieving a more equitable revenue share. Listeners can earn various rewards while listening to music through Gala Music and directly support their favorite artists. The Gala Film platform applies a similar model to the world of movies and series. While Gala Film offers content to viewers for free, it aims to establish an ecosystem that rewards user interaction and supports content producers. Viewers can earn rewards by interacting with the content they watch on Gala Film, and they can also contribute to projects by collecting special movie/series NFTs offered on the platform.
• How has Gala’s ecosystem grown over time?: The Gala ecosystem has shown steady and comprehensive growth since its establishment in 2020. Gala Games, which initially set out with a single game (Town Star), quickly began announcing new games with positive feedback from players. In a short time, multiple blockchain games in different genres such as RPG, strategy, and simulation were added to the Gala platform, and the number of active users reached millions. The Gala team did not stop at just games; in the 2021-2022 period, it added collectible digital assets to the ecosystem by launching an NFT avatar collection called VOX. As of 2023, Gala began expanding its ecosystem to non-gaming entertainment areas with the Gala Music and Gala Film projects. These projects expanded Gala’s user base from gamers to music and cinema enthusiasts. There were also significant developments from a technical perspective: Gala Games developed its own blockchain, GalaChain, to optimize its work on the Ethereum network and launched GalaChain in 2024. GalaChain aims to provide a more seamless experience both in games and on platforms like Gala Music/Film by speeding up transactions and reducing costs. As a result of all these steps, the Gala ecosystem has transformed from a single game to a multi-sector Web3 ecosystem in a few years. At this point, Gala Games has evolved into a comprehensive project supported by a strong community and infrastructure, expanding with games, NFT collections, music and film platforms.

Don't miss JR Kripto's guide content to follow Gala's transformation in the Web3 gaming and entertainment world.